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One of our unique selling points will be quality control. We have appointed one of the worlds’ leading testing companies to oversee all of our quality control procedures. They will also act as consultants for the quality control procedures and specification testing. They will design, build and commission the QC laboratory and when the production is started, oversee it on our behalf. They will also look after quality control and EN 14214 testing schemes.
Biodiesel Production Ireland will oversee the implementation of the Laboratory to ensure compliance with best practice and the EN 14214 standard. We will invest in excess of €175,000 in our laboratory to ensure that our Biodiesel is of the highest quality, and at all times satisfies the EN 14214 specification.
Our Biodiesel will be sold as pure Biodiesel (B100), but there will be no visible product differentiation communicated to the customer. In this case Biodiesel is usually sold only as a cheaper fuel and environmental advantages are ignored.
Another strategy is to blend Biodiesel in refineries into fossil Diesel up to 5% and sell it anonymised at fuel pumps (e.g. France).
Our third strategy is, our Biodiesel is sold as a 100% pure fuel (B100) and is differentiated as a quality product, which is highlighted by a quality seal at the pump, where informative product information flyers are distributed to the customer (e.g. Germany). This strategy will be targeted at transport fleets and buses. This is also a defense strategy against poor Biodiesel quality produced by home brewers not meeting the European EN14214 standard.
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© 2006 Biodiesel Production Ireland |